Packaging: Initially, I did not think I would like any lip balm in a tube (I usually go for the stick options) but I grew to really like it! The size is good, and it fits into a standard lip balm holder. My concern with switching to a tube was that I would have to use my fingertip to apply or spread. However, I actually didn't as the product came out in a nicely controlled amount.

Formulation: It's thinner than Aquaphor or petrolatum which is nice. (This meant that if I did touch the product with my fingertips it very quickly disappeared into my skin without leaving a residue. It did however leave a moisturized feel which absolutely mimicked what it did to my lips.)

Upon application,it did not feel purely occlusive at all, which is fantastic. Instead I felt as if it was able to penetrate and give my lips some benefit on a deeper level. Maybe it's all the ceramides etc. (yay Dr. Shah!) As the product "dried down" on my lips (which was over an hour ago) it continues to feel just as moisturized.

Additional info: It's not scented, or coloured but has a mild petrolatum taste. Also, for those who wish to apply lipstick, just let the balm dry down a bit or blot the excess, and it will work fine.

Caveats/Cons: 1) The price point is a bit steep compared to what I have paid for a lip balm before, but I'm willing to try it on a more consistent basis and assess if it's worth it long-term. Maybe a special bundle of lip balms would be useful so I can drop one in my…