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New 15% Azelaic Acid Complex Advanced Clarifying Serum
Everything strong enough to help has been too strong to use.
A serious active in a formula tested for sensitive skin.
Nothing you use treats the redness. It just avoids setting it off.
The advice is always the same: strip the routine back, use gentle products, avoid actives. The redness stays exactly where it was.
01
Persistent redness
Why it does not clear between flares
Diffuse across the cheeks, nose and around the mouth. It settles down, but it does not go away.
02
Low irritation threshold
Why one wrong product costs you weeks
A single aggravating formula can set the barrier back for weeks. So actives get ruled out on risk, not on whether they work.
03
Soothing is not treating
Why a gentle routine never moves the baseline
Barrier support lowers reactivity. It does not act on the redness itself, so the redness you started with is the redness you keep.
Proven
Azelaic acid works on redness without working against your barrier.
Azelaic acid has been prescribed by dermatologists for decades. It is one of the very few actives with published data on blemishes, discoloration and redness at once.
Dr. Muneeb Shah
Board-certified dermatologist
Redness
Targets the inflammation that keeps surface redness visible.
Breakouts
Works on the inflammation behind a breakout, not just the surface.
Dark spots
Interrupts the pigment production that leaves a dark spot behind.
The science was always good. The texture finally caught up.
Azelaic acid doesn't dissolve easily in water or oil, so it tends to sit in a formula as tiny particles you can feel.
We dis(solved) it into a high-potency, fully solubilized serum that feels like water, without sacrificing active strength.
A smarter solvent system.
Getting azelaic acid to a water-light texture takes a solvent. Propylene glycol and alcohol will do it, but both are associated with irritation, which is the last thing reactive skin needs.
We use ethoxydiglycol instead, chosen for its low irritancy profile, alongside centella, beta-glucan and vitamin B12 to keep skin calm.
No
propylene glycol
No
alcohols
No
fragrance
No
common allergens
No
animal testing
Calm Redness Routine
Calmer, more even-looking skin, without setting it off.
One active, surrounded by barrier support. A ceramide balm that cleanses without stripping, azelaic acid morning and night for redness, then layered hydration and a rich barrier cream to keep reactive skin comfortable enough to stay consistent.
-
Cleanse
Derm Dissolve Cleansing Balm
Melts away makeup and SPF with ceramides and centella, without stripping.
AMPM
-
Clarify
15% Azelaic Acid Complex Advanced Clarifying Serum
Targets redness, blemishes and dark spots in one step.
AMPM
-
Hydrate
Multi-Depth Moisture Advanced Hydrating Serum
Hydrates at three depths for 72 hours and supports the barrier.
AMPM
-
Protect
Rich Cream Barrier Repairing Moisturizer
Repairs and cushions the barrier so skin stays comfortable.
AMPM
The protocol
Redness protocol for reactive skin.
One active, surrounded by barrier support.
Your free gifts
Cream-to-Foam Cleanser
Vitamin C Mini
*Includes $19 in free gifts.
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What to expect, and when.
Most clinical studies with azelaic acid are measured at 8 and 12 weeks. On reactive skin, slow and steady wins. Do not give up at four.
Blemishes
Breakouts and inflammation respond first.
Redness
The look of surface redness begins to settle.
Dark spots
Pigment is the slowest to change, and the most worth waiting for.
Third-party tested
Tested in the lab and on real skin.
−65.2%
Tyrosinase gene expression*
The enzyme behind melanin, where dark spots begin
−39.5%
Kallikrein-5 production*
The protease behind inflammation, where redness begins
97.5%
Clinically proven to improve dark spots and redness**
*Measured in ex vivo human skin **Single-center, dermatologist-evaluated clinical study (n=40)
Proof
What people say after using it.
I struggle with adult acne and this serum visibly reduced redness from post acne after just a few applications. It felt nice on my skin and didn’t interfere with any of my other products or when layering under makeup.
Lynn C.
I know about redness and I've tried allllll of the Azelaic Acid serums… This serum did not disappoint. It is smooooth. Zero grit. Not sticky.
Lili, pre-launch consumer study participant
The texture is unlike any azelaic acid product I’ve tried before… After using it, my skin looked clearer, brighter, and overall much healthier.
Avni P., tested before launch
See it in action.
Start the protocol.
Your free gifts
Cream-to-Foam Cleanser
Vitamin C Mini
*Includes $19 in free gifts.
60-day satisfaction guarantee · Free shipping on orders $50+ · Pause or cancel anytime
Questions, answered.
Will it sting or tingle when I put it on?
Azelaic acid can cause a light tingle for some people in the first week or two, which usually fades as skin adjusts. This formula is fully dissolved in a low-irritancy solvent and free of fragrance and common allergens. If it stings, drop to once every other day and build back up.
What if my skin reacts to almost everything?
Start slow. Use the serum every other day for the first week, and introduce it before anything else new. The rest of the routine is barrier support only: a ceramide cleansing balm, a hydrating serum and a barrier-repairing cream. The formula is tested on sensitive skin.
How do you dissolve azelaic acid without irritating skin?
Getting azelaic acid to a water-light texture takes a solvent. Propylene glycol and alcohol will do it, but both are associated with irritation. We use ethoxydiglycol instead, chosen for its low irritancy profile. The formula is also free of fragrance and common allergens, and never tested on animals.
What was actually tested, and by whom?
The formula was tested by third-party labs. Tyrosinase gene expression and kallikrein-5 production were measured in ex vivo human skin, and a single-center, dermatologist-evaluated clinical study (n=40) found 97.5% saw improvement in dark spots and redness.
Can I use this with tretinoin or retinol?
Yes. It layers well with retinoids. If your skin runs reactive, use the serum on its own for the first week, then bring your retinoid back in. A simple split is azelaic acid in the morning and your retinoid at night.
Can I combine it with vitamin C and copper peptides?
Yes. It pairs with vitamin C and copper peptides. Introduce one new product at a time. The one thing to avoid is applying it at the same time as strong AHA or BHA exfoliants.
Morning, night, or both?
Either works. Start once a day and build to twice as your skin adjusts. After cleansing, apply a dime-size amount to dry skin, let it dry down, then moisturize. In the morning, finish with sunscreen.
How long before I see anything?
Blemishes tend to respond first, around 2 weeks. Redness around 4. Dark spots are the slowest, 4 to 8 weeks, and the most worth waiting for. Results build with continued use.
